The Halo Group


February 17, 2017

Creative Exhibition Design

The Halo Group specialises in creative exhibition design. This week’s blog highlights projects from around the world which have inspired us.


Image Credit: Nuria Mora  

When it comes to exhibitions there are many great suppliers, companies and creatives working in the market, delivering superb exhibition stand design to global companies, but the ones that really catch our attention have a thread of artistic flair, creativity and craftsmanship running through them. The design above by Nuria Mora really stands out for us. Geometric shapes combined with vivid colours have been used for dramatic effect in this stunning installation.


Image Credit: Evonik

Interesting materials can also be utilised for dramatic effect. In this example, ACRYLITE® panels have been used for the Evonik trade show booth design. This striking design really benefits from a mix of opaque, semi opaque and solid textures cut into geometric patterns.


Image Credit: Kustaa Saksi Gert Wingårdh 

Of course, it’s not just exhibition stands that can be styled beautifully. This installation at the Stockholm Furniture and Light Fair by Saksi and Swedish architect Gert Wingardh was created from 1120 stacks of A4-size paper suspended from the ceiling. It’s a truly breathtaking design using everyday materials for incredible effect – thus bringing the whole space to life.

Few exhibitions and trade shows rival Basel World. Luxury brand exhibitors create some of the most creative and breathtaking stand and pavilion designs on the planet.

Image Credit: Bvlgari 

The Bvlgari pavilion pictured is an incredible example of world class design. The choice of premium build materials simply oozes excess and opulence.

Image Credit: Hermes 

The Hermes pavilion with its intricate wooden lattice cladding boasts incredible levels craftsmanship and creativity. The impact of a design of this calibre is truly first class.

Image Credit: Rolex 

The Rolex pavilion in a similar vein has the same level of craftsmanship and also boasts premium materials but it was the sheer scale of the build that impressed us the most. Basel World continues to be a source of inspiration for our production team to this day.

Image Credit: Audi 

Audi is another big player in the expo world. The car manufacturer is renowned for its exhibition stand designs at CES. This striking design really makes a statement and comes with a high degree of creativity. It’s a dazzling showstopper with its metallic detailing and is beautifully constructed.

Image Credit: Wolfgang Buttress 

Milan Design Week is another expo that boasts high levels of creativity. Wolfgang Buttress’ Beehive inspired design is a great example. Intricate detailing coupled with almost dreamlike qualities made this jump out at us.

Image Credit: Lee Broom 

Size of course isn’t everything. Take Lee Broom’s SALONE DEL AUTOMOBILE’ concept from Milan Design Week 2016. With so many world class designers jostling for position at the show, how do you ensure you make an impact? This highly creative idea saw Lee transform one of his delivery vans into a mobile exhibition stand. Styled on “a dramatic surreal recreation of a traditional Italian palazzo” the installation showcased his new lighting range ‘Optical’. It’s a truly brilliant and original idea worthy of note.

Here at The Halo Group  we also offer a creative exhibition design service. Our temporary event structures are renowned within the industry for their versatility. Ideal for client based exhibition stand design , large or space only exhibitors and exhibition bars .We also offer a bespoke exhibition design service for specialist projects.

For more information on our products and services contact our office on 0207 870 3210 or email


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