Here at The Halo Group we love creative art installations. Each week we love to comment, post and review things that inspire us. This weeks creative blog features some of our favourite picks from around the world.
1024 architecture ‘Vortex’
First up, art installations. This generative light sculpture by 1024 architecture, entitled ‘Vortex’ is housed at the Darwin Ecosystem Project, a green building in Bordeaux, France.
Constructed from scaffolding & wood, this is a clever use of simple materials. It’s the perfect example of art meets design.
Incorporated into the installation, 12 lines of LED lights merge organic materials with new technologies to create the effect.
The lighting glows in sync with the surrounding music giving the installation an interactive element. The project’s designers say the concept is a “visualisation of energy consumption…capturing the Darwin Ecosystem Project’s unique energy consumption footprint by converting into real time visuals”. All these elements combined make for a well conceived, highly creative installation that ticks a lot of boxes for us. You can read more about this design here: http://www.darwin-ecosysteme.fr
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Quentin Jones & Robert Storey
We certainly keep an eye on international projects as above, but The Halo Group also love to champion all things London. Enter illustrator Quentin Jones and set designer Robert Storey and their project at The Vinyl Factory.
‘The Fractured and the Feline” is a collaboration between the two artists. Spotted in Wallpaper, the magazine says” Storey has created an immersive environment in which to showcase Jones’ work, playing with negative space, light and reflective surfaces to echo the artist’s disorientating aesthetic”
The use of negative space in print is something we love our selves, in fact, our company logo itself uses this principle. What’s really interesting here for us is the use of this in spacial design when combined with light. The results can be incredibly powerful when used so precisely.
Negative space and the concept of “nothing” creating a visual effect is a medium that certainly inspired us. It’s an amazing project worthy of highlighting. You can read more about the artists here : http://www.thevinylfactory.com/vinyl-factory-exhibitions/the-vinyl-factory-presents-quentin-jones-new-exhibition-the-fractured-and-the-feline-19-november-13-december/
Plumen’s “Glowing Oak”
Continuing the themes of London, light and design, here’s another piece that caught our eye at The London Design Festival, Plumen’s “Glowing Oak” at Designersblock.
A five-metre real oak stands proud at the centre of a room within iconic London landmark, the Old Sessions House. We love the juxtaposition of the bright lights set against the faded grandeur of this dilapidated old courthouse. According to Plumen, the tree was sourced from a sustainable farm in Sussex, thus gaining extra brownie points, however it’s the simple yet stunning aesthetics that are the real focal point.
Read more about Plumen on their website here: http://plumen.com/2014/09/glowing-oak/
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Creativity comes in many forms. Typography is another medium that we love to explore. Many of our own projects involve typography from designing signs and production items through to giant murals, graffiti based art and more. Brazilian graphic designer Gustavo Piqueira’s recent project is a case in point.
Piqueira brings “mediaeval Bibles” into the 21st century with the launch of his new book “Mateus, Marcos, Lucas e João” It’s a satirical concept. Rather than Jesus being the “saviour”, instead in his book the saviour is a cellulite cream and instead of biblical scenes, he depicts images of traffic jams, fast food, weapons and mobile phones.
Of course, this humour and originality form a unique and creative narrative in themselves but the typography and design are also beautiful.
The use of materials includes a sheet metal cover adorned with fake jewels all painstakingly hand glued. With so many disciplines represented in one project, we are really drawn to this. You can find out more about the artist here: http://www.casarex.com
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South Korean artist Airan Kang has created this striking illuminated library cast from transparent synthetic resin for her “Luminous Words” series. The project explores the role of books in the digital era and is on show at the Bryce Wolfowitz Gallery in New York.
An interesting concept in itself, it was actually the design that really caught our attention. Working with neon, colour and lighting in creative ways is a staple part of many of our projects.
You can read more about this artist here: http://www.artnet.com/artists/airan-kang/
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Nissan “Reverse Graffiti”
Thinking outside the box is a central pillar of any creative agency. We’ve actually used this idea ourselves in a previous campaign so it was interesting to see a major brand utilising the concept of “Reverse Graffiti”.
Nissan have partnered with street artist Paul Curtis A.K.A Moose. Paul uses dirt as his canvas. Using a jet washer, the principle removes dirt leaving cleaner patches to form the piece. It’s a really simple idea that can produce great results.
The reverse graffiti mural features London landmarks such as the London Eye, Buckingham Palace and of course Nissan LEAF on the right upper side of the mural. It’s eco friendly too, echoing the electric Nissan Leaf design. The artwork is being displayed near London Waterloo station.
Light & Glass
Working with glass and light are two of our favourite things. The two are perfectly paired, playing off each other’s properties.
Sculptor Tom Fruin installed his famous plexiglass house, Kolonihavehus, in Brooklyn Bridge Park as part of the DUMBO Arts Festival. In this example the structure is lit internally. We have used similar techniques, for example our recent build for the BBC at Glastonbury. It’s such a simple yet visual technique.
The way the light bathes the surrounding ground in a patchwork of light and shadow really brings this installation to life.
We found another example by Daniel Buren at The Baltic Centre for Contemporary Art in Gateshead. Here, rather than back lighting for effect, the installation harnesses natural light and mirrors to create an amazing colour wash throughout the space. Again, coloured glass produces the effect accentuated by the reflective properties of the mirrors.
SEE MORE INSPIRING USES OF MATERIALS ON OUR PINTEREST BOARD HERE: http://www.pinterest.com/thehalogroup/inspiring-use-of-materials/
Last but not least, it’s Christmas! Whenever possible we have a real passion for integrating technology into our deliveries. To conclude our creative round up in true festive fashion, here’s a great video of a reinterpreted Christmas tree using LED technology. “The Crystal Tree” is an interactive Christmas tree that visitors can decorate with a few taps of their smartphones. We love the visual aspects, but also the use of mobile technology. Enjoy the video and we hope to see you all again next round up….The Halo Team
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Title Photo “Exploding Lightbulbs: High-Speed Photos by Jon Smith”