Decorex 2012 – News and Views

September 10, 2012

Only a stone’s throw away from Halo HQ’s in Battersea, we took the whole events team to the DECOREX Interior Design show in Chelsea, looking for inspiration and production ideas…

Decorex Launched in 1978 as a small, exclusive and very targeted exhibition of high end interior design merchandise, with 39 exhibitors in the Marriott Hotel, Grosvenor Square. It was an instant success, and over the years the show has grown to its current size of over 300 exhibitors, now housed in purpose built temporary structures in the grounds of the world famous Royal Hospital Chelsea.

As soon as we entered the exhibition it hit us straight away that things had stepped up this year. It is always a good place to see future trends and design ideas but the production levels and imagination were a level above.

As we walked through the different exhibitors we were drawn to a jaw dropping tower of sculpted models that rose out of the  middle of the exhibition hall…

 

 

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Such a simple idea but executed perfectly, the furniture was reproduced out of polystyrene and then powder coated in matte white paint. It created a really imposing but spectacular centre piece for Christopher Guy Interiors.  

The stand on everyones lips was for Andrew Martin Lighting, with great contacts built up over many years in the industry they acquired the actual set and props from the Ridley Scott science fiction film of the year, Prometheus.

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The stand looked amazing but had very little to do with their lighting or design. What it did do, was attract people continuously throughout the week-long exhibition and that is exactly the purpose for any designer, and for that reason it was the biggest success of the show.

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Inspiring creative production was a key feature as we made our way round Decorex, with companies showcasing immense creativity, unique designs concepts and the use of simple resources and materials to create some spectacular production. It was the perfect inspirational trip for our Events and Live team and we’ve highlighted some of our favorites below….

 

This dividing wall made from wooden crates and pallets for Clarke and Clarke is a really simple way to modify space and its using everyday materials that we work with all of the time…

 

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…Similarly, below, Front London built simple square boxes in a lightweight material, a bit like mdf and pieced them together to make a wall divider. Again, a really simple idea that could be developed into a major feature. Replace some boxes with perspex and LEDs and youve got an impressive interactive lighting display or main stage back drop.

 

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Printed wallpapers and textured vinyls were a big staple this year. They are fantastic for our build teams when putting together realistic production builds on a tight timescale.

Below you can see a vinyl print used to give a realistic brickwork effect on the stairs and a printed wallpaper with both vintage tiles and furniture, which were really effective.

Recycled photographs are getting a big resurgence at the moment, they cost next to nothing and entire walls of space can become eye catching graphic designs that capture a whole era or theme. We saw them in wallpapers and fabrics throughout the expo.

 

 

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We love taking everyday materials and using them in an imaginative way or for a purpose they were never designed for… its something our Halo LIVE team strive for every Summer.

 

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We were blown away by this imaginative colour display by The Little Greene Paint Company. Showcasing the colour range of their high quality paints was a huge display made of 100s of paint brushes, each dipped in a different shade and placed at an angle. It not only was an incredibly simple idea but it highlighted what they do without the need for words and created an amazing visual art piece.

 

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Finally, we loved the juxtaposition delivered at the bar in the centre of the exhibition. Normally the Champagne bar is a place of luxury and crystal, not this year, cardboard carpet tubes were uniformly cut and by adding glossed wooden panels were transformed into a fully functional bar unit and low level furniture.

 

 

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The look was finished off  with stools moulded from solid cork and the use of a simple chipboard floor, which was heavily varnished. It complimented the look perfectly and really illustrated how clever design and resourceful thinking can be brought together on a micro budget to produce some visually stunning results.

 

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