The Halo Group


November 28, 2014

Exhibition Focus – Creativity

The Halo Group has recently launched a brand new bespoke exhibition & trade show stand design service that promises to bring our award winning brand of creativity to the market. This week’s blog highlights some of the builds we have seen from around the world that truly inspire us.


When it comes to exhibitions there are many great companies in the market, delivering superb high end stands to global companies but the ones that really catch our attention have a thread of artistic flair and creativity running through them. The design above by Nuria Mora really stands out for us. Geometric shapes combined with eidetic colours have been used to dramatic effect in this stunning installation.


Continuing the theme of colour as a vehicle for making a big statement, any material can be utilised. In this example, ACRYLITE® panels have been used for the Evonik trade show booth. Interesting materials are another passion for us and we loved this idea.


Of course, it’s not just exhibition stands that can be styled beautifully. This installation at the Stockholm Furniture and Light Fair by Saksi and Swedish architect Gert Wingardh was created from 1120 stacks of A4-size paper suspended from the ceiling. It’s a truly breathtaking design using everyday materials to incredible effect – thus bringing the whole space to life.


This Children’s Shoe exhibition stand by Masquespacio at FIMI, Valencia, is really vibrant and fun. It’s also a clever use of the footprint, using suspended installations to maximise the space.


Aerial displays can really draw a crowd at an exhibition. This chandelier-inspired installation from Finnish bag manufacturer Golla achieves all of this and more. Furthermore, by using their own product displayed in acrylic cubes hanging overhead, it’s a really effective branding exercise too. Art meets marketing to perfection!


We love quirky features and original ideas. These inverted fairground carousel horses are a great example of how a simple twist can really give a stand a point of difference. It’s cleverly tied in with the brand message too, thus making it a well conceived and executed concept.


This is a truly amazing booth design for Hublot. Semi-encased in suspended crystal-like curtains it’s a shining example of just how impactful a stand display can be. It’s simply, but beautifully up-lit as well as featuring internal pendants to really bring the interior to life.

Here at The Halo Group we have our very own USPs. Our award winning creativity promises to bring our own slant to the stand design market in 2015, especially when coupled with our modular steel build system.

Although available in bespoke formations, off the shelf in its simplest form, the system is a 5Mx5M unit. Ideal for standard sized booths at exhibitions and trade shows, its strength allows for an endless list of finishes and production possibilities. Each beam has an M16 bolt hole positioned every 30cm which can be used to attach branding, lighting, AV equipment, props and other elements.

Formation ABy adding a solid floor, we can easily achieve a high end aesthetic by incorporating a raised platform, carpet or any other finish to the design. This really helps smaller stands make an impact at events.

Formation CAdd a staircase and our structure becomes a two tier option, effectively doubling the footprint. This can provide a viewing platform or a separate meeting space for closing deals away from the hustle bustle of the main show below.

Formation D

For larger foot prints, simply add further modules to create your desired dimension. The image below illustrates a 5Mx10M option.

Formation HFor major exhibitors, our larger formations are often ideal. The structure can easily be split into zones or segregated to showcase different products.

Formation P

For tradeshow organisers and venues, a 10Mx10M two tier structure could be ideal for bar areas, restaurants and more. Guests are able to enjoy views of the show from the top floor, adding wow factor coupled with functionality.

Formation R
For more information on our system and how it might meet your needs, please call 0207 870 3210 or email

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