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March 24, 2016
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Fit Bit – Experiential Campaign

The Halo Group joined forces with Outside Collective on Sunday 20th March to produce an exciting experiential activation for FitBit in support of Sport Relief 2016. The project saw the creation of a bespoke obstacle course style activity zone, which featured at the Olympic Park.

Every component was designed & built by The Halo Group utilising our modular steel build system as a framework. Our system is more commonly used to create temporary structures such as exhibition stands as seen in the image below, hospitality areas, festival stages and more.

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Such is the versatility of the system, we were able to adapt it to create a bespoke obstacle course for  Fitbit. Each of the obstacles benefited form a skeletal frame underneath. The below before and after shots illustrate the process.

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Our award winning production team pre-fabricated all cladding elements ahead of the installation, which were then fitted and branded onsite to create the final look. We chose to pre-fabricate all panels required for the project ahead of the install to meet a tight 12 hour build window the day.

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Our responsibilities included designing and building the course. Once constructed & clad, we signed off with the client who then proceeded to brand the space to create the final look.

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For more information on our bespoke experiential build services, call 0207 870 3210 or email ali@thehalogroup.co.uk

Fit Bit Site

The Outside Collective

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