Halo Live create the Evo® ‘Hair of The Dog Salon’ – a highly unique activation in the form of a two-tiered 10m x 10m structure designed to look like an Americana trailer park.
Inside, there was a fully operational Evo® hair salon on the lower level which provided hair washing and styling for customers, delivering easy but beautiful hair. There was also a shop downstairs, a bar serving revitalising and refreshing Mocktails for guests to enjoy on the upper floor. Using our modular build system, we undertook structural design, site build, and all internal and external production elements.
Based on a 1950s Trailer Park, the structure offered two floors of themed space for people to hang out; Whether getting their hair washed and styled downstairs, chilling between rain showers in the garden, or enjoying the view from the terrace bar upstairs. The consumer experience was enhanced through the creation of such an authentic set build. The production team from The Halo Group brought many hallmark trailer park features together within an inspirational design including creative dressing, vintage signage and plenty of bric-a-brac.