The Halo Group


February 17, 2017

10 Innovative Exhibition Stands

This week’s blog highlights some of our favourite exhibition stands from around the world, past, present & future.

1. Innovative Exhibition Stands

When it comes to innovative exhibition stands you need look no further than CES, which according to the annual exhibitions’ website is described as “the world’s gathering place for all those who thrive on the business of consumer technologies”. At the 2018 show, Intel’s exhibit featured an array of experiences &  innovative technologies aimed at “building the autonomous future, driving insights with Intel AI, creating a new wave of VR and immersive media & powering the next generation of computers” Their booth also received the prestigious award for Best Booth/Exhibit which featured this 5G Tunnel.

Photo Credit: Reuters 

2. Innovative Use of Everyday Materials

Of course, it’s not just exhibition stands that can be styled beautifully, exhibition spaces can too. This installation at the Stockholm Furniture and Light Fair by Saksi and Swedish architect Gert Wingardh was created from 1120 stacks of A4-size paper suspended from the ceiling. It’s a truly breathtaking design using everyday materials for incredible effect – thus bringing the whole space to life.

Image Credit: Kustaa Saksi Gert Wingårdh 

 3. Luxury Pavilions

Few exhibitions and trade shows rival Baselworld. This show takes exhibition stands to a whole new level. Back in 2013 the main exhibition hall itself was fully redesigned by Herzog & de Meuron — the creators behind the world famous “Bird’s Nest” in Beijing. As if this wasn’t already enough many of the exhibition stands themselves were also designed by famous Architects. One such example is the La Montre Hermès pavilion which was designed by Toyo Ito to project “lightness, peace, stability, and ethereality at the same time“. This 2 storey structure was created using wooden interlocking slats which form the outer frame with a second structure set inside the shell crafted in wood, glass and metal. The booth was then dressed with real plants to provide fresh air and a natural look and feel. Its a beautiful masterpiece.

4. Luxury Brand Exhibition Stands

Audi is another big player within the market. When it comes to exhibition stands and their design, Audi really pushes the limits of innovation. Their booth design at CES 2016 really stood out from the crowd with its metallic framed cube design. Flanked by brands and exhibits on all sides constructed from traditional branded panels, this shimmering structure literately dazzled at the show. This is a great example of of how innovative design can give your booth a real point of difference.

Image Credit: Audi 

5. Art Installations

Milan Design Week is renowned for innovative exhibition stands. As such, artists and organisers have aligned in previous years to highlight this creativty. Wolfgang Buttress’ The Hive is an inspired example. The Hives’ hexagonal geometry creates it’s honeycomb form and features a central illuminated spherical void complete with glass floor which visitors are able to enter. The pavilion explores the life cycle of a bee colony through an immersive multi-sensory experience. Buttress developed the project in partnership with designer and engineer Tristan Simmonds, and they enlisted the help of architecture office BDP and construction firm Stage One to make it a reality. This incredible structure is truly awe inspiring.

Image Credit: Wolfgang Buttress 

6. Thinking Outside the Box (or inside)

Size of course isn’t everything. Take Lee Broom‘s SALONE DEL AUTOMOBILE’ concept from Milan Design Week 2016. With so many world class designers jostling for position at the show, how do you ensure you make an impact? This highly creative idea saw Lee transform one of his delivery vans into one of the more original exhibition stands at the show. According to Lee Broom, the installation is styled on “a dramatic surreal recreation of a traditional Italian palazzo” which showcased his new lighting range ‘Optical’.

Image Credit: Lee Broom 

7. Modular Exhibition Stands

Exhibition Structures

The Halo Group  specialises in modular exhibition structures.  We hire to brands, venues, suppliers and show organisers. Our steel frame system can be built to any almost design & in any configuration. In its simplest form our system can be used as an upgrade to the basic shell scheme. Almost any cladding, branding or production element can be affixed security to our frames including heavy lighting, screens and sound equipment.

It’s modular design allows for the quick and easy construction of bays to be assembled within venues to give exhibiting brands unravelled flexibly in terms of production options.

Our systems unique selling point is the ability to build over multiple levels, thus allowing show organisers to increase their usable floor space within their venue to increase the number of brands featuring at any given show.

Mezzanine levels can also be easily built within venues to add additional levels within existing exhibition halls.


Offering many different advantages when compared to traditional truss work, scaffolding and lightweight frames our exhibition structures provide solutions to a wide range of briefs.

8. Dubai 2020 World Expo

The 2020 World Expo will be held in Dubai. The event will feature 3 pavilions which symbolise the events  three core tenets: Mobility, designed by Foster + Partners; Sustainability, designed by Grimshaw Architects; and Opportunity, designed by BIG. The title for the Expo is “Connecting Minds, Creating the Future” and the competition brief required pavilions to be have the longevity to function as landmarks after the Expo completes in 2021. The concept of building pavilions to add to the cultural fabric of a location is something that really resonated with us. Here are the incredible winning designs.

Sustainability Pavilion by Grimshaw Architects via Dezeen

The Opportunity Pavilion designed by Bjarke Ingel’s firm BIG via Dezeen

Mobility Pavilion designed by Foster + Partners via Dezeen 

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