Make with a Red Stripe….

April 20, 2012

 

Red Stripe launched a unique campaign… ‘Make with a Red Stripe‘ with sound artist Yuri Suzuki, in collaboration with DJ Al Fingerssinger/songwriter Gappy Ranks and designer Matthew Kneebone they created a series of cultural projects cel­ebrating the DIY culture of the brand’s Jamaican roots.


Starting with the cans partly collected at this year’s Notting Hill carnival….

 

 

 

 

 

 

 

 

 

 

…the artists set about creating a towering fully functioning sound sculpture, drawing inspiration from, bass heavy Jamaican sound systems.

 

 



 

 

 

 

 

 

 

 

 

 

 

 

 

……..the video shows how they put together their masterpiece…..

 

[youtube]http://www.youtube.com/watch?v=xdnXaSotHt4[/youtube]

 

….. The sound installation was just the beginning, they also recruited British street artists Filthy Luker, who recreated a scene from a classic 80’s arcade game, on a Manchester City bilboard using plastic road barriers and road work equipment….

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

…the artwork then comes to life with LED lights when anyone presses a button on the
street…

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Using everyday materials in such a eye-catching way, to see them differently and changing our perception to create such a unique piece of art, really caught our eye. There is inspiration everywhere and Red Stripe have used some great collaborators on their campaign. Visit http://www.redstripe.net/ to see more.

 

 

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