Pop Up Design – Red Market

June 18, 2014

RED Market returns to east London this Summer complete with a brand new look courtesy of The Halo Group. This week we talk pop up design ahead of the launch.
One of East London’s favourite summer hang outs Red Market returns once again with another rich mix of food, music and beverages including the likes of Voo Doo Ray’s pizza, Butchies, and Deshi Roti taking centre stage on the culinary front.

10382160_652870348129127_3873617316416594190_nThis 12 week long series of events marks a distinct new direction in terms of production– enter The Halo Group. Our team designed and built this installation with an intentional focus on up-cycling and reworking natural materials.

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Sponsored by firm summer favourite, Sol beer, the space features quirky focal points such as a tired sunshine deck &  a city beach complete with deck chairs, cable reel tables, hammocks and more.

10371941_652870661462429_613745124146042368_n10457591_652870384795790_699384630267202149_nAs a wet weather contingency we also fitted a customised stretch canopy over the decks where the great and good of the DJ world will be hosting a range of exciting musical programs across the summer. Our central food court features sharp geometric artwork forming a striking central focal point. Some of the highlights of this build however have come courtesy of our specialist fabrication partners. The main sponsors branding for example has seen a set of scintillating sol sign’s taking pride of place on site along with the main entrance RED MARKET sign crafted out of metal as pictured above.

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The whole site has been brought together buy our amazing team of artists, carpenters, set builders and production crew in an edgy, raw design that’s perfectly attuned to its Shoreditch location. The project has attracted rave reviews and as always its been a pleasure to be involved in  another one of London’s cutting edge pop ups for end clients Background Bars and Red Gallery.

Check out this recent review of the project here: London PopUps

Check out our build pictures on our FaceBook here: on.fb.me/1pfxx4q

Also…

Follow us on Instagram here: http://instagram.com/halogroupcreative

Follow us on Twitter here: https://twitter.com/we_are_halo

You can check out the RED Market for yourself at 288-299 Old Street, London, EC1V 9DP (entrance on the corner of Old Street and Great Eastern Street). Old Street tube station (Northern Line, Bank Branch) is located less than 5 minutes away. Say hi on social media when you get there!

 

 

 

 

 

 

 

 

 

 

 

 

 

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