The Halo Group provided bar design services for BBC Music in a project which reaffirmed our burgeoning partnership with the broadcaster. This exciting delivery at the BBC’s Proms in the Park event was held in Hyde Park on September 12th 2015. Following multiple successful previous projects working for the BBC at Glastonbury and BBC Introducing this project was another huge success.
Our brief was to help capture BBC Music's strong sense of style through our bar design. The client wanted to carry the aesthetics from some of our previous designs for the broadcaster at Glastonbury Festival which have since become synonymous with their brand identity on the UK festival and live music event scene. Overall, the project entailed bringing an element of wow factor to an otherwise standard marquee which represented the main challenge within the brief.
To achieve the end result, The Halo Group installed a samba print backdrop wall which formed a striking focal point within the space. This distinctive design was dressed with ivy and floral detail as well as selected props. This styling was continued on the bar its self to help create a cohesive design. We constructed a wooden pergola which was installed over a square bar unit, and dressed the frame with further living foliage to create a simple yet effective aesthetic that was perfectly aligned to the client’s vision. The Halo Group also provided lighting, sound and power and distribution services at the event.