The Halo Group and CAKE recently designed and built a branded activation at this year’s V-Festival for Carling on both the Staffordshire & Chelmsford sites.
Our brief was to design and build a two- tier structure, which would provide festival goers with a real destination area at the event. The structure also needed to be a fully functional bar, dance arena and provide space for guests to relax and soak up the atmosphere. Another key requirement of the brief was to provide a framework that could support a 0.5 tonne LED screen across the fascia.
To achieve the result, we built a raised platform from steel deck to provide the foundations before erecting a 5mx15m skeletal frame using our modular steel build system. The strength of the Halo system enabled us to easily install the heavy LED screen in line with the brief whilst a black stretch marquee courtesy of partners, Intent Marques provided protection from the elements and an improved aesthetic. A fully functional bar was then built on the lower level, with the top tier providing space for VIPs and a DJ booth. An extended garden area complete with low-level furniture provided the relaxation space required. Further branding was applied to this activation to create a cohesive and well-executed delivery. Additional features included a bespoke photo booth styled by The Halo Group production team.