The Halo Group
  • Gieves & Hawkes - slide 0
    Gieves & Hawkes

    Brand Activation
  • Gieves & Hawkes - slide 1
  • Gieves & Hawkes - slide 1
Gieves & Hawkes - slide 1 Gieves & Hawkes - slide 2 Gieves & Hawkes - slide 3

Gieves & Hawkes

Brand Activation

Renowned agency Brey Leino approached The Halo Group to design and build a branded structure for end client Gieves&Hawkes at The Best Of British Festival at Buckingham Palace. This prestigious location provided a unique backdrop for an exceptional campaign.

The project saw multiple leading British brands showcase their products at a special festival within the royal palace grounds in 2013. The Halo Group designed and built a temporary structure which provided Gieves&Hawkes with a first class experiential activation.

Halo services provided...

  • Concept development
  • In house design
  • Production and branding
  • Interior design and styling
  • Lighting and audio visual services

The Brief

Our brief was to create a pop-up venue that celebrated the heritage of Geives&Hawkes . The project required an ultra high end finish both internally and externally.


The Solution

Utilising our modular steel build system for the framework of the base structure, our team of carpenters built in stud wall frames before cladding the structure in high grade marine ply. Our specialist branding partners then applied a premium branded finish to the exterior which echoed the look and feel of Gieves&Hawkes flagship store on Saville Row. For the interior, The Halo Group's production team utilised real Gieves&Hawkes fabrics to line the walls and to provide a luxurious finish.