The Halo Group specialises in the design and build of event structures, temporary venues and a wide range of specialist event infrastructure solutions. We provided our products and services to Exposure Promotions & Smart Water at the Nike 10K event in Victoria Park, London.
Our system is unique. Made up of multiple lengths of lightweight RSJ beams and connector bolts, it can be built to almost any design, size or configuration - thus making it the ideal product for this build. With 10,000 runners taking part in the race, sponsor Smart Water required a fully branded, functional and flexible solution to act as a sampling station and refreshment bar at the event. Our brief also required the inclusion of a mezzanine viewing platform on the second tier with prime views across the finish line.
To achieve the end result, we created a 15mx10m U-shape skeletal frame. This was then clad using a combination of stud work and marine ply flats and specialist stretch fabric encasement material. The outer branding featured a premium brushed aluminum Dibond and also featured vinyl logo overlays to help bring the branding to life. The second floor viewing platform boasted views of the event. Here, we boxed in the handrails in a continuation of the branding which added to the high end aesthetic of our design. To finish the build, an experiential photo booth was installed into a 5mx5m section at the the rear of the structure. Inside, UV lights were installed to highlight various production features and guests were invited to write on photo boards in UV pen to personalize their photo opportunities.