PROJECT INFO
  • ITV Radio Times Festival - slide 0
    ITV Radio Times Festival

    Consumer Experiential
  • ITV Radio Times Festival - slide 1
  • ITV Radio Times Festival - slide 1
  • ITV Radio Times Festival - slide 1
  • ITV Radio Times Festival - slide 1
ITV Radio Times Festival - slide 1 ITV Radio Times Festival - slide 2 ITV Radio Times Festival - slide 3 ITV Radio Times Festival - slide 4 ITV Radio Times Festival - slide 5

ITV Radio Times Festival

Consumer Experiential

The Halo Group recently won a new contract with ITV to deliver an experiential activation at The Radio Times Festival. This exciting new partnership with the ITV events team has paved the way for many more projects in the coming months after receiving a positive response from the public at the event and providing robust ROI for the client.

The experiential activation saw The Halo Group assist the broadcaster showcase 15 shows as part of their “First Look” promotion. ITV wanted to ensure maximum impact through a first class design and delivery.

Halo services provided...

  • In-house design
  • Bespoke Assest Fabrication
  • Creative Production
  • AV, Lighting, Sound
  • App Development & Tech Install
  • Furniture Hire & Interior Styling
  • Printing and Branding
  • Power & Distro
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The Brief

Our brief was to create a highly impactful design to enhance a 10mx10m clear span marque, which was provided by the client. The temporary structure needed to be transformed into a branded experiential activation and fitted out with a high specification of tech to showcase their promotional material.

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The Solution

The Halo Group fabricated a large fascia to give the activation a strong branded aesthetic using marine ply, which was then covered in a vinyl wrap. The Halo Groups bespoke fabrication team created a large ITV logo, which was fixed above the entrance as well as an 8m free standing ITV logo, which was placed to the side of the marquee in a prominent place. The interior featured a Perspex booth which served as a viewing pod with coloured LED lights helping create ambience within the space. The tech spec featured 30 ipads, a large 10K Full HD rear projected screen, a 60inch LED TV and a first class PA system for any relevant audio on screen. A bespoke software platform was created for the client to provide consumers with a fully branded, interactive platform to enjoy the broadcasters content via the touch screens.

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