PROJECT INFO
  • Fitbit - slide 0
    Fitbit

    Experiential
  • Fitbit - slide 1
  • Fitbit - slide 1
  • Fitbit - slide 1
  • Fitbit - slide 1
Fitbit - slide 1 Fitbit - slide 2 Fitbit - slide 3 Fitbit - slide 4 Fitbit - slide 5

Fitbit

Experiential

The Halo Group joined forces with Outside Collective to produce an experiential campaign for Fit Bit in support of Sport Relief 2016.

This experiential project saw the creation of a bespoke obstacle course style activity zone, which featured at the Olympic Park on Sunday the 20th of March as part of the brands campaign.

Halo services provided...

  • Experiential Production
  • Temporary Structures
  • Creative Production
  • Set Build & Styling
rsz_0s4a8823_copy_1023x500_acf_cropped

The Brief

The Halo Group’s brief was to help bring this fitness based experience to life through 8 separate installations, areas and fun challenges. The concept and subsequent installations took inspiration from every day activities including a washing line styled zip wire complete with clothes hanger handle bar, an escalator / stair case climbing challenge representing the journey to work, a tunnel of hanging impact bags to charge through inspired by the scrum of the daily commute, a giant washing up bowl ball pit filled with 14,000 plastic “bubble” balls for people to wade through, and finally a piano inspired set build where participants had to use their balance and agility to step over the keys.

rsz_0s4a8849_copy_1023x500_acf_cropped

The Solution

Every component was designed & built by The Halo Group utilizing their modular steel build system as a framework. The system is ideal for bespoke projects such as this due to its flexibility and strength. The Halo Group production team pre-fabricated all cladding elements ahead of the installation, which were then branded onsite to create the final look. The Halo Group chose to pre-fabricate all panels required for the project ahead of the install to meet a tight 12 hour build window the day.

rsz_1fitbit_site_finald_1023x500_acf_cropped