The Halo Group
PROJECT INFO
  • Nike - Designed To Move - slide 0
    Nike - Designed To Move

    Experiential Event
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
  • Nike - Designed To Move - slide 1
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Nike - Designed To Move

Experiential Event

The Halo Group recently won a contract with Limelight Sports to create a specialist set-build for an event as part of an experiential campaign by global sports retailer Nike, entitled “Designed to Move".

"Designed to Move" saw an exciting programme aimed to get kids off the sofa and away from their game consoles, instead engaging them in a range of exciting activities that helped stimulate body and mind. Four zones hosted 12 children at a time for a 10-minute session of different activities. The aim was to build towards a communal goal in each designated section of the event.

Halo services provided...

  • Set Build Services
  • In-House Design
  • Styling & Production
  • Lighting Services
  • Carpentry Services
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The Brief

The Halo Group were commissioned to design and build 4 coloured zones, namely "Bounce" "Spin" "Dance" and "Beat", each focusing on a different set of exercises. These included physical, mental and team building tasks to achieve the events' message. The Halo Group provided the set-build for these activities on the day.

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The Solution

"Bounce" saw participants work towards a score together. Points were won in a series of challenges including different height basketball nets which increased in point value in line with difficulty, different sized football goals where the smaller nets provided higher scores and so forth. With "Spin" exercise bikes were rigged to different coloured LED ribbon. The children peddled to reach a sustained spin on the bikes as a group. Points were registered on a series of bespoke light boxes, produced by The Halo Group's specialist prop builders. In the "Relax" & "Beat" zones the focus was on rhythm, stretching and other forms of positive physical activity.

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