Working in partnership with Background Bars, The Halo Group transformed a 10,000 square foot car park in East London into a immersive outdoor winter wonderland pop-up.
Our brief was to provide site styling for the project. The build needed to include a street food market, a temporary two-tier structure, seating areas, 3 bars and a dance floor.
We used our modular steel structure, clad in waney edge boards to create the main focal point on site. Our production team crafted a series of bespoke chalet seating booths whilst our art team styled the site with a series of installations, signs and production elements. The pop-up has since gone on to win "Best Pop Up" 2013 & 2014.