The Halo Group worked in partnership with The Body Shop to stage their first International ‘Christmas in June’ press event in London on June 23rd 2016 which will now be rolled out by the brand in the EMEA, AME & APAC regions.
Our brief was to create ‘THE WILDEST Christmas Event EVER”: setting a new standard, one that’s memorable, truly unexpected and genuinely stands out from the competition. The client wanted to ensure that when the industry talks about Christmas events, TBS would be top of mind and used as a good practice example. Key aims for the event included creating a global buzz amongst the media and influencers to help ignite the passion and buzz for The Body Shop through headlines and positive article features and to use the event as a content creation platform to celebrate the 2016 launch of TBS’s commitments to the “Bio-Bridge” programme through creative storytelling.
Our selected venue was B1 in Holborn, which represented a blank canvas for us to work with. Key features of our set design included a fully immersive jungle-themed environment that transformed the space and transported guests to exotic lands complete with the sights, sounds and aromatic scents of a tropical jungle. On arrival guests were led through the jungle, where they got the chance to see firsthand all the gifts available from TBS during the Christmas 2016 season. The Halo Group partnered with Greens Team who famously styled the recent Jungle Book set. Our set included a range of stunning archways, tunnels and pathways dressed with a rich selection of foliage and floral detail which guided guests around the space in a dramatic storytelling experience full of interactive moments which genuinely surprised and delighted guests. The Halo Group also partnered with Projection Artworks who created two exciting projection mapping designs using 3D visuals to bring the jungle environment to life throughout the space as well as creating an interactive GIFbooth. A series of set pieces including a giant Christmas tree made from over 1000 real gift boxes from The Body Shop helped set the festive scene whilst 6 individual co-partner stations were also installed and styled to promote the product ranges. Each unit was interwoven with living planting, foliage and floral detail to emphasize the brand's connection with nature. A range of natural and reclaimed materials were used by The Halo Group to create the set build in line with TBS’s ethos. Catering partner Purearth provided a range of delicious organic refreshments, raw juices, nut milks and tonics to enhance the experience.