The Halo Group
PROJECT INFO
  • M Kitchen - slide 0
    M Kitchen

    Experiential Tour
M Kitchen - slide 1

M Kitchen

Experiential Tour

Top London agency Closer approached The Halo Group to mange and produce the M Kitchen tour, a press launch campaign for supermarket Morrisons'.

This series of events marked the launch of a high profile food range backed by 5 leading celebrity chefs in a nationwide tour.



Halo services provided...

  • Venue sourcing
  • Logistics & planning
  • Production & branding
  • Spacial styling, decor and interior design
  • Utilities installation (water, electrics, kitchen)
  • Full event management
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The Brief

Our brief was to source the locations before transforming each venue into a into a pop-up fine dining experience. A complete solution was required for the delivery.

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The Solution

The locations chosen by our expert venue sourcing team ranged from empty warehouses to retail units. Each venue required extensive production to achieve the end result. A complete solution was required from utility installation including water, electricity and kitchen apparatus through to high-end production, dressing and styling. Once each installation was complete, we managed all the events in the series as part of Morrisons' wider press campaign. A premium delivery was replicated at multiple locations across the UK including London, Manchester, Birmingham and Leeds. The end result saw a robust ROI with the supermarket chain reporting excellent consumer& press reviews across each of the experiential activations.

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