Top London agency Closer approached The Halo Group to mange and produce the M Kitchen tour, a press launch campaign for supermarket Morrisons'.
Our brief was to source the locations before transforming each venue into a into a pop-up fine dining experience. A complete solution was required for the delivery.
The locations chosen by our expert venue sourcing team ranged from empty warehouses to retail units. Each venue required extensive production to achieve the end result. A complete solution was required from utility installation including water, electricity and kitchen apparatus through to high-end production, dressing and styling. Once each installation was complete, we managed all the events in the series as part of Morrisons' wider press campaign. A premium delivery was replicated at multiple locations across the UK including London, Manchester, Birmingham and Leeds. The end result saw a robust ROI with the supermarket chain reporting excellent consumer& press reviews across each of the experiential activations.