Brey Leino approached The Halo Group to design and build a product showcase for Gieves&Hawkes at The Best Of British Festival at Buckingham Palace. This prestigious location provided a unique backdrop for an exceptional campaign. The Halo Group designed and built a temporary structure which provided Gieves&Hawkes with the ideal platform to display their esteemed tailored fashion range.
Our brief was to recreate a pop-up version of the tailors Mayfair store at the festival. This product showcase required a structural solution to house the activation, external branding, internal styling, lighting, AV installations and set styling to create the effect.
To achieve the end result, we opted to utilise our modular steel build system. Made up of lightweight RSJ beams and connectors it can be assembled in any formation, layout or design. Our system can be clad or branded in any material, making it the most customisable temporary structure product on the market. Our team of carpenters built stud wall frames before cladding the structure in high grade marine ply. Our specialist branding partners then applied a premium branded finish to the exterior which echoed the look and feel of Gieves&Hawkes flagship store on Saville Row. For the interior, The Halo Group's production team utilised real Gieves&Hawkes fabrics to line the walls and to provide a luxurious finish.