This Summer Vita Coco brought their Coconut Grove to the Big Feastival on Alex James’ Farm in the Cotswolds. Specialist set builders The Halo Group worked with Vita Coco to create the activation during this exciting campaign.
As the lead set builders on this project, The Halo Group was tasked with designing and building the festival activation. The client has a strong identity and our brief was clear. Taking lead from their branding, our in-house designers created 3D renders of the space before recreating it on site.
To achieve the end result, The Halo group built a rustic wooden structure. Using a range of scenic techniques, we created an aged / weathered effect to get that tropical beach bar look and feel. The structure was complimented by a series of bespoke logos, way finder and menu signage boards. Lazy boy bean bags, hammocks & wooden benches were provided for guest’s comfort, housed under a large sand coloured stretch tent. Festoon lighting helped give the activation a distinct festival aesthetic. Working with our set builders and specialist prop fabricator partners, a palm tree vending machine was sculpted from polystyrene and fibre glass moulds. This was painted with textured finishes and embellished with faux palm leaves before being finished and varnished to create an ultra- realistic effect.