To celebrate the release of the action-adventure epic TOMB RAIDER, Warner Bros. Pictures and Metro-Goldwyn-Mayer Pictures created TOMB RAIDER: ESCAPE – a fantastic journey into the unknown that transported participants into the film’s incredible world.
The Halo Group was approached to help design the experience and to provide set construction services to the client in this exciting first of its kind activation. The project saw the creation of a 30-minute, multi-room experience set through a series of immersive environments inspired by the film and featuring key props on loan from the production. With all the excitement of a Hollywood film set, this amazing project really captured the imagination of those lucky enough to join the teams on location. The project also highlighted many of The Halo Group's core products and services.
Our brief was to design and build a multi-storey structure and immersive set to house the entire experience. With the largest set standing at over 6 metres in height, our client required a modular bespoke structure to function as a temporary film set for the duration of the campaign. The solution needed to be built quickly and easily within a large warehouse environment, without any damage or wear to the building. It also needed to be flexible and modular, so it could change in size and scale without impacting on cost during the design stages. A key consideration within the brief required a solution strong enough to support large and heavy props, lighting and sound equipment and other set construction features from the movie.
The Halo Structure system was the only solution that ticked every box, came in on budget and could be built in the limited time frames we had. Very few temporary structures offer this flexibility and traditional set construction techniques lack some of the functionality required to achieve all of this project's ambitions.
As well as the structure itself The Halo Group also designed, built and installed all 3 sets featured in the experience. These were created using a mixture of bespoke props and by modifying actual sets from the film itself. Our creative team then added to the rooms with further scenic work and creative production features to accentuate the space. Utilising many of our specialist set construction services this exciting project really pushed the boundaries of film launches and premiers to new levels.
Our solution was to use our frame system which is made up of lightweight RSJ beams and specialist connector components and can be built by hand, in any configuration, no matter how complex the set construction requirements may be. Our system is a ground breaking alternative to traditional heavy gauge structures, truss systems, scaffolding and hand built scenic construction typically used throughout the industry. We can also design and fabricate bespoke pieces of stage engineering when required, thus enabling us to offer versatile tailor-made solutions for studios, film sets, theatrical projects and rigging briefs.
Heavy production, lighting, camera equipment, and scenic work can be secured directly to all our frames without the need for additional support, offering a fast, cost effective solution when compared with scaffold framework and wooden set constriction. Our frames can also be clad in virtually any material, thus allowing our team or 3rd party suppliers maximum flexibility during the production process. As an agency, we understand both creativity and engineering in equal measures. This understanding underpins all our projects and we understand how to achieve our clients' designs no matter how complex. Equally, for clients looking for inspiration our in-house digital design team are able to offer anything from simple inspiration to architectural schematics, technical drawings, creative designs and floor plans.
During the TOMB RAIDER: ESCAPE project, we constructed our multi-storey structure over 2 days before fitting it out with studwork, the prefabricated components and the modified sets on loan from the film. Once the large components were in place our scenic team dressed the space with foliage & other props to add the finishing touches.
The final part of the experience required a zip line so the participants could ‘escape’ the crumbling tomb in an adrenaline filled finale. Being live for only a week and not able to secure any permanent fixing points in the venue, we had to design and build a temporary framework to support the live loads and tensions required for this feature. Using the Halo structure system and with guidance from our structural engineers we designed, built and rigged the zip line escape so it could capture the dramatic finale required for the Hollywood experience.