The Halo Group is the proud production partner on the Tokyo Nights pop-up project by Background Bars and Red Gallery. This case study examines how we approached this highly creative set design.
Our brief was to design and build the site, a multi level Tokyo cityscape set in the heart of London. The organizers create a fresh theme each year and our job is to realise their vision. The build required multi level structure design to achieve the high-rise hustle bustle of this iconic Japanese city. The client also wanted to portray the diversity of Japan with its rich tradition and ultra modern culture. Achieving this balance was crucial.
To achieve the look we recreated the back streets of Tokyo complete with neon signage, authentic typography and Japanese street art. Winding through the alleyways, the urban theme continues with this year’s main feature, “The Love Hotel”. The Love Hotel provides a seedy undertone and showcases our art team's scenic painting techniques to recreate the look and feel of chipped plaster, rusty metals and other distressed elements. Individually styled street food vendors line the main strip, completing the downtown look. Across site and in stark contrast a more traditional Japanese structure dominates the main space. Boasting 100s of stunning hanging lanterns spread across its fascia the design features clean lines, lightwood finishes, back lit screens and low-level seating across its two floors. A simple white, red and black colour palette prevails throughout the design.