The Halo Group created a bespoke set design for the #WalkersCrispSarnieClub campaign. This highly original project helped celebrate the much underrated lunchtime, teatime, any time flavour-filled snack - the humble crisp sarnie.
Initials Marketing provided the creative for the project. Situated behind an unassuming Newsagents was the Walkers Crisp Sarnie Club – a pop-up, speakeasy-style establishment where crisp sarnie- lovers could go to enjoy a crisp sarnie or two. When guests spoke the words: ‘I’M BARMY FOR SARNIES,’ to the friendly shopkeeper they were granted access to crisp sarnie heaven!
The Halo Group installed the shop front and fitted out the interior to create an authentic newsagent set design. A secret door behind the crisps shelf revealed a Walkers branded clandestine walkway leading to a reception area which featured a large Walkers Lightbox and comfortable seating. Once inside the secret society, we built chic British café set design complete with contemporary styling, fixtures and furnishings mixed with bold and colourful content.