Marketing campaigns are forever developing and moving forward to target consumer needs, here’s a few of our favourites…
2012 was a good year for social media. With more than 1 billion active monthly users on Facebook, more than 175 million tweets per day, more than 104 million visits per month to Pinterest, and more than 4 billion hours of video watched on Youtube each month.
Although social media is not slowing down, evidently more and more people are tuning in. However, the simple forms of social media strategies are becoming more extravagant – a tweet, post or picture is not enough anymore.
Corporations need to be constantly thinking up new ways in which they can engage with their consumer, before their attention is taken elsewhere by some flashing, bright and more imaginative campaign.
Companies are looking to put the power to consumer… to make them feel as though they are in control and are the ones making the decisions at the top.
Nestle for example, will be putting consumers in the driving seat with the launch of a brand new Kit Kat Choose a Chunky Champion campaign.
With four new limited edition flavours to choose from consumers will be encouraged to try each Kit Kat Chunky flavour before casting their vote on a Facebook page across a longer eight week voting period.
The Kit Kat Chunky flavour with the most votes by 15 March will be crowned the winner and unveiled as the new Chunky Champion. The winner will then become a permanent part of the Kit Kat range joining the 2012 winner – Kit Kat Chunky Peanut Butter.
Monopoly’s ‘Save your Token’ campaign via Facebook, Hasbro derived a campaign that the token that gets the least amount of saving votes on Facebook by February 5th will be replaced for what Hasbro considers a more modern game piece, also voted by the people via Facebook.
Mercedes-Benz , then delved into a new form is handing over the storyline for its latest series of ads to twitter users, for a spot due to air at the weekend during ‘The X Factor’ on ITV. Twitter data that reveals the percentage of viewers who voted for each outcome will also be integrated the final ad. Mercedes’ campaign marks the first time that an ad’s storyline has been driven by Twitter in this way, in the UK.
To what depths will the marketeers go… and how much control will they pass to the consumer… watch this space …