Category: Exhibition

January 13, 2020

Temporary Structure Hire – TRO & Mini

The Halo Group provided temporary structure hire services to TRO who were representing Mini at the 2019 Goodwood Festival of Speed. The agency used our products and services to provide technical solutions to achieve the campaign’s creative, which celebrated 60 years of Mini. This week’s blog takes a look at how we helped deliver the brief. Continue Reading

January 9, 2020

Multi Level Event Structure – The North Face

The Halo Group worked with lead experiential agency BIGGER. on behalf of The North Face to create a multi level event structure at the Telegraph Ski & Snowboard Festival to promote the brand’s revolutionary new technology, FUTURELIGHT. This week’s blog takes a look at how our products and services helped bring the brief to life. Continue Reading

October 11, 2019

Modular Structures Feature – Video Blog

The Halo Group has developed a range of modular structures and a unique steel frame build system which has revolutionised the temporary structure and architectural design & build market. The following blog explores our range of products & services and features video footage from some of our favourite builds. Continue Reading

October 3, 2019

Architectural Design and Build – Lost In Brixton

The Halo Group was commissioned by Hondo, the owners of Brixton Market to undertake an architectural design and build project called Lost In Brixton which is now operated by Incipio Group. This week’s blog takes a look behind the scenes to see how this incredible project came to change the landscape of Brixton Village. PHOTO CREDITS: PASCO PHOTOGRAPHY Continue Reading

February 21, 2019

Bombay Sapphire Installation

In this week’s blog we feature the work of good friend and long time collaborator with The Halo Group, Tristan Cochrane who recently designed and built an installation for Bombay Sapphire and advertising agency McCann. The project was part of the gin distiller’s festive marketing campaign. This behind the scenes feature explores some of the fascinating materials and processes he uses in his work.

Tristan Said:

“The client had a very specific and thorough visual identification brief which included amongst other things their brand colour schemes, a clean cut style and an attention to using real materials as often as possible.

I made the shelves from real marble. Budget constraints were overcome by glueing 2 marble tiles together and working with that as a material. This was a very, very delicate process as I had to cut, transport and fit the marble in a tight build window.

The edging of the shelves was constructed from solid copper bar (5mmx20mm) and brush polished to a satin finish. As copper oxidises very quickly I had to treat the material prior to use in a cleaning bath and then I sprayed the product with military grade lacquer to finish. The spray is used for stopping shells and firearms from rusting in storage. This delicate process meant that everything needed to be handled with plastic gloves for protective purposes. The unit was very large, difficult to fit into a basement setting and with only a few mm of clearance in the ceiling there was no margin for error. Every detail had to be thought through from start to finish about how to approach the installation whilst ensuring the design did not lose the overall impact.

The wood I used was white ash, which is the same as used in baseball bats as it is very stable even over the long and precise distances required for the frame. The shape of the wooden grid structure made the glueing process very challenging and all the jointed sections were angled connections and required special bracing for every joint. Getting this right was quite a feat for a project of this scale.

The back box feature was sprayed for a perfect finish, and was quite a complicated size and surface to spray. The foliage dressing was made with real and faux botanicals including real juniper, dried lemon and orange, cinnamon and eucalyptus.

McCann and Bombay Sapphire were very happy with the end product and reported that sales were up 230% during the activation.

BLOG