Cinch Festival Structure
After an incredibly tough 2020 we had been working with other agencies to look at partnerships of how we could work our way out of the gaps covid had left.
With festivals finally back on the agenda, Creation Live Group came to us with a brief to design a touring structure for Cinch who was the headline sponsor at 3 festivals back to back across the summer.
Cinch were given a premium location on site for the activations, we were to design an interactive space with viewing platforms to maximise the location. With covid restrictions still very present we had to take into consideration air and people flow.
We designed a double deck structure, the ground floor a 20 x 20 metre music venue with live music and DJs. The first floor, a 10 x 10 metre lounge area with viewing areas to take in the whole festival site. The structure was fully open sided to support airflow.
The structure required high weight loading to support the car that was part of the advertising campaign. It was fully demountable in a short space of time to derig and take to the next location.
Alongside Creation Group, Halo also partnered with Macro art for all the branding delivery. We worked to design simple ways in which to fix the aluminium framing to our steel structure frame. This made the branding reusable and therefore hit all the sustainability KPIs that Creation and Cinch were looking to achieve.