The Halo Group built a bespoke temporary structure for Somersby (a Carlsberg UK brand) entitled “Somersby’s Manor” which featured at Download, Wireless and Reading Festivals in the summer of 2016.
A technical solution was required for the brief which saw a two-storey Georgian style manor house constructed on each site which functioned as a festival sponsor bar, with live entertainment and music.
To achieve the end result, we used our modular steel build system to provide the structural framework for the activation. Once constructed, The Halo Group’s production team clad the structure in plywood panels to create a blank canvas before applying the finer detail with ultra-realistic stone textures and authentic architectural features. The activation included two bars, a dance floor, and a slide across two floors, all styled as an on-brand, bespoke manor house. The specially fabricated slide provided a fun twist to the activation which spiraled down from the top floor much to the festival goers’ delight!