The Halo Group
PROJECT INFO
  • Somersby's Manor - slide 0
    Somersby's Manor

    Creative Structure
  • Somersby's Manor - slide 1
  • Somersby's Manor - slide 1
  • Somersby's Manor - slide 1
  • Somersby's Manor - slide 1
  • Somersby's Manor - slide 1
  • Somersby's Manor - slide 1
  • Somersby's Manor - slide 1
  • Somersby's Manor - slide 1
  • Somersby's Manor - slide 1
Somersby's Manor - slide 1 Somersby's Manor - slide 2 Somersby's Manor - slide 3 Somersby's Manor - slide 4 Somersby's Manor - slide 5 Somersby's Manor - slide 6 Somersby's Manor - slide 7 Somersby's Manor - slide 8 Somersby's Manor - slide 9 Somersby's Manor - slide 10

Somersby's Manor

Creative Structure

The Halo Group built a bespoke temporary structure for Somersby (a Carlsberg UK brand) entitled “Somersby’s Manor” which featured at Download, Wireless and Reading Festivals in the summer of 2016.

Experiential agency BIGGER, and Pablo London, Carlsberg’s creative concept agency, approached The Halo Group for our specialist knowledge in temporary structure design and our reputation for creative production to help bring the campaign to life.

Halo services provided...

  • Creative Structure Design
  • Creative Structure Build
  • Temporary Structures
  • Creative Production
  • Scenic Painting
  • Festival Production
  • Sound & Lighting
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The Brief

A technical solution was required for the brief which saw a two-storey Georgian style manor house constructed on each site which functioned as a festival sponsor bar, with live entertainment and music.

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The Solution

To achieve the end result, we used our modular steel build system to provide the structural framework for the activation. Once constructed, The Halo Group’s production team clad the structure in plywood panels to create a blank canvas before applying the finer detail with ultra-realistic stone textures and authentic architectural features. The activation included two bars, a dance floor, and a slide across two floors, all styled as an on-brand, bespoke manor house. The specially fabricated slide provided a fun twist to the activation which spiraled down from the top floor much to the festival goers’ delight!

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