• Sony Playstation - slide 0
    Sony Playstation

    Exhibition Structures
Sony Playstation - slide 1

Sony Playstation

Exhibition Structures

The Halo Group specialises in modular steel frame exhibition structures. Our system offers unrivalled flexibility within the exhibition & experiential market and is suitable for many different uses and purposes. It can be built to almost any size, layout or design and can even be built over multiple levels. Ideal for show organisers, brands, experiential campaigns, venues and suppliers, our exhibition structures are highly versatile and offer new levels of creativity within a crowded market. In 2018 we designed and built a bespoke mezzanine temporary structure for FRUKT on behalf of end client Sony Playstation. The build was part of a brand experience and PR gaming expo. This exciting project highlighted many of the benefits of using our system, where we created a bespoke solution that enabled Playstation to host an incredible event space as part of their activation.

This project was centred around the need for a practical solution. Our client had secured a restored industrial style building in East London, but didn't have enough usable floorspace within the venue to create the number of booths required to showcase the different game titles being promoted. A big part of the brief was to create a user journey within the space, and to do so our client needed a structural solution. Our answer was to build 3 bespoke exhibition structures with two 5mx20 mezzanine levels connected together by a 10m bridge section. Our client also wanted to create a multi-level event space to ensure the activation had huge impact. The final designs also needed to be easily customisable and needed to have a range of production, lighting and AV elements secured directly to our frame. The end product delivered on all areas of the brief.

Halo services provided...

<li><a href=”” target=”_blank” rel=”noopener”>Exhibition design</a></li>
<li><a href=”” target=”_blank” rel=”noopener”>Temporary Structure Design</a></li>
<li>Experiential Production Services</li>
<li>Brand Experience Supplier Services</li>


The Brief

Our brief allowed for a maximum of 2 days to build our structure. A vast majority of the build was actually completed in 1 day with minor tweaks and cosmetic works to the structure undertaken on the second day. Build efficiency is one of the major benefits of using our exhibition structures. By reducing time onsite we help our clients reduce their budgets through our expertise and knowledge of temporary structure design. Our frames can be built by hand and do not require heavy plant to assemble making them ideal for creating large temporary mezzanine levels, walkways and exhibition structures within existing venues. Our modular frame system offers venues the opportunity to increase the capacity of their event space and also allows brands to to think bigger, bolder and more creatively when approaching trade shows and experiential activations. As our system is completely modular it can be assembled to fit into almost any space so we can tailor make solutions for a wide range of different briefs and purposes. It is this flexibility which has positioned our product at the cutting edge of the market.


The Solution

For the Playstation activation our client opted for a minimalist approach to production with the raw steel beams intentionally exposed to create an edgy, industrial aesthetic. The metal frame was then split into booths featuring various different cladding finishes and branding elements. Our exhibition structures can be clad in virtually any material making it the most customisable temporary structure product on the market today. In addition to cladding, almost any production item can be secured directly to our exhibition structures including audio visual equipment, lighting and speakers thus representing a genuine alternative to traditional rigging, aluminium truss, scaffolding and other similar products. With an M16 bolt hole at every 500mm on every beam, suppliers are able to benefit from this and many other practical features unique to our system. We are able to work in both standard sheet sizes and larger dimensions to stimulate the most efficient build process possible for our team, or 3rd party suppliers hiring our exhibition structures direct. Our in-house design team work in SketchUp, Auto CAD, Cinema 4D and Vector Works so no matter how complex a project's requirements are, we are able to visualise for clients in fine detail how they can achieve the results they require. We are also able offer highly detailed technical drawings to suppliers using our system for the first time. To complete the activation, FRUKT's partners provided the production elements. As a company, we are able to fit in where our clients need us. We are able to clad and finish all our frames but equally are happy to operate as a supplier.

Our system is the ideal product for creating exhibition structures, mezzanines, temporary venues and event infrastructure. From a simple bar unit or temporary walkway to full scale exhibition venue fit outs, our specialist steel build team are experts in our field and are on hand to construct designs to your exact specification. As an agency we operate in the UK, across Europe and globally. Our worldwide logistics partners have been specially selected for their understanding of the Events industry and mirror our commitment to offering a first class service to all our customers, thus giving you peace of mind from contract to delivery. For more information on our exhibition structures, products and services please contact Alistair Watson on +44 (0)207 8703210 or email For demonstrations of our products please feel free to get in touch and a member of our steel team will discuss your requirements in more detail.