The Halo Group specialises in production for experiential marketing campaigns. In 2016, we joined forces with Outside Collective to design and build a bespoke obstacle course for Fitbit in support of Sport Relief 2016 at the Olympic Stadium.
Our brief was to help bring this ethos to life through 8 separate obstacles and fun challenges. The concept took inspiration from everyday activities including a washing line styled zip wire complete with a clothes hanger handle bar, an escalator / staircase climbing challenge-representing the journey to work, a tunnel of hanging impact bags to charge through inspired by the scrum of the daily commute, a giant washing up bowl ball pit filled with 14,000 plastic “bubble” balls for people to wade through, and finally a piano inspired set build where participants had to use their balance and agility to step over the keys.
To achieve the end result, each component was designed & built by The Halo Group utilising our modular steel build system as a framework. The system is ideal for bespoke projects such as this due to its flexibility and strength. The Halo Group's production team pre-fabricated all cladding elements ahead of the installation, which were then branded onsite to create the final look. The build window for this project was 12 hours so a lot of pre planning went into the project to ensure ease of installation onsite.