PROJECT INFO
  • Gap INC - slide 0
    Gap INC

    Pop-Up Exhibition Stand
  • Gap INC - slide 1
  • Gap INC - slide 1
  • Gap INC - slide 1
  • Gap INC - slide 1
  • Gap INC - slide 1
Gap INC - slide 1 Gap INC - slide 2 Gap INC - slide 3 Gap INC - slide 4 Gap INC - slide 5 Gap INC - slide 6

Gap INC

Pop-Up Exhibition Stand

The Halo Group is a leading supplier within the modular exhibition stand market. Our products are ideal for pop-up exhibition stand design. In 2016 we provided our services to Gap Inc, as part of their activation during the world famous Graduate Fashion Week.

The first Gap store opened in 1969 and has since expanded into a global fashion business. Graduate Fashion Week is the leading international event for fashion graduates, providing a platform for students from the UK and around the world to showcase their talent. Gap featured on a pop-up exhibition stand at this year's show on the 8th of June 2016.

Halo services provided...

Pop-Up Exhibition Stand

The Brief

As a leading pop-up exhibition stand & modular exhibition stand supplier, The Halo Group is well known within the industry for our unique designs. In 2016 we were commissioned by Gap Inc to create an activation to help drive the brand's recruitment incentive programme as well as raising awareness for the brand's ranges. Our client required a solution which could be easily customised and would be sure to stand out from the other exhibitors at the show.

Pop-Up Exhibition Stand

The Solution

To achieve the end result, we constructed a 5mx3m skeletal frame using our unique pop-up exhibition stand system. The system is highly flexible and can be built to almost any size, configuration or design. It can even be built over multiple levels if required. The components are made up of light weight RSJ beams and connector bolts, offering superior flexibility compared with any other product on the market. Once constructed, The Halo Group's production team created a series of ultra -realistic brickwork style walls using CNC cut ply panels which were then finished using scenic painting techniques to achieve an aged brickwork finish. To embellish the stand, industrial inspired Edison bulb pendants were hung at varying heights above a specially constructed bench, table and product display which were all created in-house by The Halo Group team.

Pop-Up Exhibition Stand