PROJECT INFO
  • Waitrose Campaign  - slide 0
    Waitrose Campaign

    Prop Fabrication
  • Waitrose Campaign  - slide 1
  • Waitrose Campaign  - slide 1
  • Waitrose Campaign  - slide 1
  • Waitrose Campaign  - slide 1
Waitrose Campaign  - slide 1 Waitrose Campaign  - slide 2 Waitrose Campaign  - slide 3 Waitrose Campaign  - slide 4 Waitrose Campaign  - slide 5

Waitrose Campaign

Prop Fabrication

The Halo Group are specialist prop makers working within the experiential marketing sector. In 2016 we were commissioned to design and build a giant hamper for Waitrose as part of their experiential campaign at Kings Cross station on the 22nd & 23rd of December. This exciting brief utilised many of our in house prop makers unique skills.

The installation was part of the retailer's social media Christmas campaign, entitled #homeforchristmas, and was aimed at raising brand awareness. This exciting project utilised many of The Halo Group's core products and services to help create the end result.

Halo services provided...

Prop Makers

The Brief

Lead agency on the project, Fuse, approached The Halo Group for our specialist fabrication knowledge to design and install the hamper. The project featured a snow covered festive set complete with a selection of winter props, set pieces, Christmas trees and other scenic touches. The hamper itself formed an imposing 4mx7m focal point set on the concourse of the station.

Prop Makers

The Solution

The Halo Group constructed a steel skeletal frame utilising our unique modular build system to provide a supporting structure for the build. The system is made up of lightweight RSJ beams and connector bolts and can be used for a wide range of experiential activations. For the Waitrose job, this provided the ideal solution to complete the project in a tight 4 hour build window between 1am-5am. For the finish, bespoke, handwoven willow panels were installed by The Halo Group’s production team onsite to create the hamper effect. The production features, giant bow, oversized gift tag and buckle strap detail were all prefabricated by The Halo Group and specialist partners Tristan Cochrane and Jay Davey Bespoke Willow to complete the look. As the commuters started their daily journeys, our hamper design really made an impact.

Prop Makers
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