The North Face
The Halo Group worked with lead experiential agency BIGGER on behalf of The North Face to create a multi storey event structure at the Telegraph Ski & Snowboard Festival at Battersea Evolution to promote the brand’s revolutionary new technology.
The client required a multi-level structure to house a retail unit on the ground floor and an immersive environment spread throughout the structure. A roof top viewing platform was included in our design, overlooking the ski jump and music stage.
The Halo Group provided multi storey modular structure design and build service. Big Production House provided the fit out and cladding, Display Ways provided the branding and CLARITAS installed the tech, AV and lighting. The internal finish was inspired by the benefits of The North Face products, featuring multiple textures and materials to create an immersive environment for Instagrammers. The space was lit using a range of lighting techniques and projections to bring the activation to life.
For our scope we utilised our unique modular steel system to create a bespoke frame to underpin the build. Our specialist structural build team worked from detailed technical plans to create an imposing 12mx12m footprint activation which stood 6m at its highest point.