WPP Beach Cannes Lions 2025 (Be Good)

We were approach by Be Good to support the delivery of WPP Beach at the Cannes Lions Festival. Set on the main promenade between the beach and an existing beach club, the space would welcome clients, creatives, and business leaders and host a programme of events across the festival.

Our brief was to deliver two bespoke structures to flank the theatre-style seating in front of the WPP stage. Built directly on sand, the structures needed to support breakout sessions and workshops while integrating seamlessly with the neighbouring beach club.

We designed and delivered two bespoke structures measuring 5 × 10m and 5 × 12m, both installed within a tight build schedule and challenging beachfront conditions.

Our signature black structural beams were powder coated an elegant white, to the blend effortlessly with the existing beach club, delivering a cohesive and premium look across the site.  Despite the temporary nature of the build, the structures felt permanent, robust, and purpose-built, providing flexible breakout spaces that elevated the overall WPP Beach space.