The Halo Group was commissioned by Vita Coco to undertake an exciting interactive project as part of the brand's experiential campaign to mark the launch of their new coconut milk product. The project took place outside Canary Wharf station on the 22nd of May 2017.
Our brief was to design and build the bottle itself which utilised many of our in-house departments including our design team, creative production team and specialist fabricators as well as a selection of partner suppliers. The mechanism provided the most intricate part of this brief. When manually turning the handle the product needed to rotate on an internal carousel before being dispensed. A separate window panel with a second rotating carousel displayed coconut shells in a fun twist. This crank system also activated sound effects and a spinning coconut weathervane inspired contraption on top of the bottle for added effect.
To achieve the end result, a life size bottle was digitally scanned before producing a polystyrene mould using a 3D printer. Using the mould, a fibreglass cast was created to form the body of the bottle. Standing at 2.5m high this impressive bespoke prop was fitted with the internal mechanisms at The Halo Group's workshop before applying the branding. The backdrop was created using a free standing wall which was pre-fabricated and wrapped by our printing partners and finished by our award winning production team on site. The installation took place during an overnight build within a tight 5 hour window.