The Halo Group was appointed as The Body Shop’s lead creative agency for this product launch event. Each year in June, The Body Shop hosts an event aimed at the press, influencers, bloggers and vloggers to showcase their forthcoming Christmas product ranges and to promote key messaging to the media.
Our brief was to produce the product launch in its entirety. Key requirements of the brief included making the event highly instagramable for journalists, influencers and make-up artists, to create genuine engagement with the brand and to help drive social sharing via user generated content to maximise ROI and campaign awareness.
To achieve the end result we selected Perseverance Works, a crisp white blank canvas event space in East London. Our production team installed stud walls to split the space and to help create a journey around the venue. Within the space, we installed a range of vivid backdrops including photo ops, stage sets, signage, brand assets, campaign branding and creative messaging. Three bespoke demo stations were fabricated in-house by The Halo Group and installed onsite to display products. Other features at the event included a live demo area with a branded backdrop, a digital customisation station to share social content and a range of event furniture in natural wood tones in line with TBS ethics and the look and feel of the event. The Halo Group and specialist partners also provided full AV services for the event including stage sound and lighting and mood lighting throughout the venue using coloured uplighters. VR Headsets and laser projectors showcased a range of immersive content which was provided by The Body Shop whilst a “Bullet Time” photo op helped create further dynamic content at the product launch.