The Halo Group is The Body Shop’s lead creative agency. Each year in June, we produce a product launch event for the retailer to help raise awareness for their forthcoming Christmas ranges.
Our brief for this year’s event was to produce a highly instagramable event format targeted at journalists, influencers and make-up artists. The overall aim was to create genuine engagement to help drive social sharing via user generated content to maximise ROI and campaign awareness.
Our chosen venue was Perseverance Works, a crisp white blank canvas space in East London. Our production team installed stud walls to split the space and to help create a journey around the venue. Within the space, we installed a range of vivid backdrops including photo ops, stage sets, signage, assets, campaign branding and creative messaging. Three bespoke demo stations were fabricated in-house by The Halo Group and installed onsite to display products in an interactive format. Other features of the event included a live demo area with a branded backdrop, a digital customisation station to share social content and a range of event furniture in natural wood tones in line with TBS ethics and the look and feel of the event. The Halo Group and specialist partners also provided full AV services for the event including stage sound and lighting and mood lighting throughout the venue using coloured uplighters. VR Headsets and laser projectors showcased a range of immersive content which was provided by The Body Shop whilst a “Bullet Time” photo op helped create further dynamic content at the show.