The Halo Group
PROJECT INFO
  • Saatchi & Saatchi - F.R.A.H.N.K - slide 0
    Saatchi & Saatchi - F.R.A.H.N.K

    Press Launch
Saatchi & Saatchi - F.R.A.H.N.K - slide 1

Saatchi & Saatchi - F.R.A.H.N.K

Press Launch

The Halo Group worked in partnership with Saatchi & Saatchi on behalf of their client Fridge Raiders in a press launch stunt set across 7 weeks.

The campaign was to feature a set-build to house a top secret reveal, which could only be activated via online participants. The challenge was to break seven codes across seven days to find out what was inside!

Halo services provided...

  • In house prop design and manufacture
  • Set design and build
  • Special effects and specialist lighting
  • Creative concept development
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The Brief

Our brief was to build "The Cube" a futuristic box which would provide the backdrop to the campaign. The creative elements of the brief were open to our creative team, so we set about designing a a space age concept for the activation.

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The Solution

The Halo Group constructed "The Cube" from wood batten and marine ply. The parts were then mounted on a bespoke Steeldeck platform. To achieve the illuminated light design on the front of The Cube and the keypad, we opted to use revolutionary Electro Luminescent panels. Operated remotely, these special effects brought animation to the big reveal. The end client reported excellent ROI after the activation. The F.R.H.A.N.K campaign also saw extended online activity as an extension of the PR stunt - which also gained exceptional traction within the market.

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